Section 01
The Sales Play
Why Yelp, why now?
Yelp's newly announced partnership with OpenAI expands the reach of Yelp's business data, reviews, and lead products. Contractors may now benefit from:
01
Yelp reviews and business information appearing in ChatGPT
02
Yelp-powered quote requests starting inside ChatGPT
03
Greater impact from their Yelp profile and reputation
04
Another lead source beyond Google, also integrated with AI Search
"Yelp already helps homeowners find local contractors, and its reviews are heavily cited by LLMs like ChatGPT and even Google Gemini. The OpenAI partnership gives Yelp more reach across AI search and lead generation."
Yelp does not replace Google, SEO, Local Services Ads, or any PrecisionLocal product — it adds another way to improve visibility and generate leads.
Supporting materials
01Yelp + OpenAI: What This New Partnership Means for Your HVAC BusinessBlog↗
02New Yelp and OpenAI Partnership AnnouncementVideo↗
03PrecisionLocal Yelp and AI DiscoverySlide Deck · Link TBD
04Research on Yelp's Visibility in AI SearchResearch↗
How to use them
- Start outbound conversations
- Add context and value during client calls or presentations
- Support an Enhanced Profile, CPC, or Request a Quote recommendation
- Provide helpful follow-up after a sales or account review conversation
Whenever possible, send the blog or video after the conversation to reinforce the recommendation and give the client something easy to review or share internally.
The Offer
Two Add-On Options
Profile
Yelp Enhanced Profile
Improves how the contractor appears on Yelp — branding, service detail, offers, and a stronger footprint for Yelp and AI recommendations.
- Better branding and photos
- More complete service information
- Offers and stronger calls to action
- Removal of competitor ads
- A stronger profile for Yelp and AI recommendations
Yelp-reported averages
18%
Higher star ratings
460%
More page visits
550%
More organic leads
Results are not guaranteed.
Best fit
- Incomplete or outdated profile
- Weak branding or photos
- Competitor ads on the profile
- Wants more reviews or visibility
- Interested in improving AI visibility
Leads
Yelp CPC & Request a Quote Ads
Creates another source of homeowner leads. Request a Quote leads are usually shared — speed matters.
78%
First to respond wins the job
PrecisionLocal can provide autoresponder options to improve speed-to-lead for $299/month.
Best fit
- Needs more leads
- Has capacity for more work
- Can respond within minutes
- Has clear lead ownership
- Will consistently follow up
- Can track appointments and revenue
- Has enough Yelp demand in the market
Reference case studies
- Driving More Revenue from Every Lead
- Turning Marketing into Measurable Growth in Upstate New York
Section 02
Qualification & Objections
What should we recommend?
Recommend Enhanced Profile when the contractor…
- Needs a stronger profile
- Wants more visibility or reviews
- Has outdated information
- Has competitor ads on the profile
- Is interested in enhancing AI visibility
Recommend CPC / Request a Quote when the contractor…
- Wants more leads
- Has available capacity
- Can respond quickly
- Has a consistent follow-up process
- Can track results
- Operates in a market with enough demand
Hold off on paid ads when…
- Nobody owns the leads
- Response time is slow
- No follow-up process or desire for an auto-responder
- The contractor has no capacity
- The contractor expects exclusive leads
- Local costs or demand don't make sense
Common objections
That's a common reaction. Yelp can be frustrating because it filters some reviews, including positive ones, rarely removes disputed reviews, and its users tend to rate businesses more critically. In fact, the average business rating on Yelp is typically about half a star lower than on Google.
That stricter environment is also part of why search engines and AI platforms view Yelp as a credible source of local business information. You don't have to love Yelp, but it's important to manage how your business appears there, especially as Yelp data gains more visibility inside ChatGPT. (Reference these Slides on Yelp's Visibility in AI Search)
That stricter environment is also part of why search engines and AI platforms view Yelp as a credible source of local business information. You don't have to love Yelp, but it's important to manage how your business appears there, especially as Yelp data gains more visibility inside ChatGPT. (Reference these Slides on Yelp's Visibility in AI Search)
From a core search standpoint, Google should remain the foundation for your marketing presence. Yelp adds another source of local visibility and leads.
Yelp actually is growing year over year in terms of its HVAC and home services search volume. Its OpenAI partnership gives its reviews and business information additional reach. (Reference the slide that shows the current Yelp footprint for home services)
That's true — Google remains much larger. The opportunity is that ChatGPT adds distribution to Yelp's existing audience and lead products.
The free profile provides a basic listing. The Enhanced Profile improves branding, services, offers, calls to action, and removes competitor ads.
We should review the targeting, response time, follow-up, and booked revenue. Poor results may come from the market, the campaign, or how the leads were handled. Factors like negative keyword strategy can also affect lead quality and outcomes.
That is correct. Fast response and consistent follow-up are required. The first person to respond wins the business approximately 78% of the time, so using an autoresponder with an optimized conversation flow is key. The goal is to increase lead volume, and speed to lead gives a competitive advantage.
We evaluate the market, build the profile, manage the campaign, route the leads, support fast follow-up, and track results.
No. Results depend on demand, competition, budget, response time, follow-up, and close rate.
Delivery
How PrecisionLocal Helps
Analysis
Market and competitive analysis
Setup
Enhanced Profile setup
Creative
Creative and offer development
Campaign
CPC and "Request a Quote" campaign management
Routing
Lead routing and autoresponders — management & optimization
Reporting
Reporting and revenue tracking
Peter at Yelp can provide intel on search volume, average contractor investment, and cost per lead — phuber@yelp.com
Rollout
Position the Campaign as a Test
"We recommend starting with a defined budget, service area, and review period. We'll measure leads, response time, appointments, completed jobs, and revenue before deciding whether to expand or adjust."
Confirm before launch
- Budget
- Services and service area
- Lead owner (1–2 designated people at the business)
- Response and follow-up process
- Tracking
- Review date
Wrap-Up
Closing Questions
?Should we review your current Yelp profile?
?Would you be open to a local demand analysis?
?Do you have capacity for more leads?
?Who would own the leads?
?Can we get started on a custom recommendation?
Reference
PrecisionLocal SKUs
| SKU | Name | Cost | Description |
|---|---|---|---|
| LI0138 | Yelp Profile Enhancement | $275 / mo | Yelp Business Profile with an enhanced profile setup, including business highlights, logo, portfolio, Connect, and profile enhancements. Does not include ad spend, image package, or autoresponder. |
| TBD Missing | Yelp AutoResponder | $XXX / mo | Description pending finalization. |
| LI0117 | LI Yelp Profile Image Package | $500 / yr | Creation of a set of custom Yelp profile images. Includes creative design and delivery of up to four (4) images formatted for Yelp. |
| LI0118 | LI Yelp Profile Setup Fee | $500 / yr | Initial setup and optimization of one (1) Yelp business profile. Includes profile configuration and baseline optimization. |
| LI0116 | LI Yelp Campaign | $XXXX | Managed advertising campaign on the Yelp platform. Includes campaign setup, optimization, and ongoing performance monitoring. Requires separate setup fee SKU. |
Pricing subject to confirmation — reference current rate card for finalized figures.